ATELIER / De l'idée au modèle rentable avec le Business Model Canvas
A business model describes precisely how your company will make money and create value: what am I selling, to whom, how, for what purpose and with what benefit?
Thu, 26 Nov 2026Afternoon
About this event
Workshop objectives:
· Define the customer segment (consumption habits, budget, gender, age, socioeconomic category for a consumer segment / company size, sector and service for a business segment)
· Define the solution the company will offer to meet the target audience’s stated need.
· List the distribution channels to be used (Internet, physical store, resellers...).
· List the characteristics of the customer relationship (after-sales service, possibility of returns...)
· Define the selling price and pricing strategy (subscription, package...).
· Set out the different components of your business model, the appropriate resources to deploy and their cost (equipment, human resources...).
· Identify the key activities essential for the business model to work
· Set out the costs incurred (fixed costs, variable costs, direct expenses, indirect expenses).
⚠️ This is not a workshop on Canva, the visual design software.
Please register using the form below. You will receive confirmation of the appointment by email.
Registration is free; sign up by clicking on the Carburateur calendar.
The workshop will take place at the Carburateur branch in La Bricarde
P2, rue Georges de Beauregard 13015 Marseille
