Le SEO et l'émergence du GEO : concrètement ça change quoi ?

new search practices, the opportunities offered by AI, and the tools participants already know and use.

Program

SEO today: what remains and what has changed

The fundamentals that still apply (technical SEO, content, authority)

AI Overviews, zero-click searches, declining organic traffic for some queries

Changing search behavior (conversational queries)

What is GEO?

Definition (Generative Engine Optimization and related terms AEO, LLMO)

How generative engines choose and cite their sources

SEO vs. GEO: goals, metrics, levers

What affects visibility in AI responses: brand authority, external mentions, clear content, structured data, freshness

What changes in practice, starting tomorrow

The 5 priority actions: content that’s easy to cite, Q&A formats, structured data, trust signals (E-E-AT), mentions and media relations

New indicators to track (citations, share of voice in AI, AI referral traffic)

Tracking tools

Pitfalls to avoid (“miracle” hacks, abandoning traditional SEO)

Conclusion and discussion

SEO and GEO complement each other; they are not competitors

Questions / answers

#SPEAKER

Salomé Aubry - MIExperte - SEO & content strategy

Salomé Aubry, founder of the digital marketing agency Storm Communication, based in Marseille. I specialize in SEO, and our agency offers turnkey solutions to clients, from their visual identity and website to their social media strategy.